I am reading this fabulous book Building a Story Brand by Donald Miller. He states that we must clarify our message so our customers will listen. He describes seven elements of great storytelling to grow your business. I love the analogy he gives between story telling in a movie and story telling in your business. He says everyone has a fascinating story but often the story is not very clear. He states the following 7 elements have to be in every great story:
1. A CHARACTER wants something.
2. A PROBLEM arises before they can get what they want.
3. A GUIDE steps into their lives.
4. A PLAN is presented by the GUIDE.
5. The GUIDE CALLS THEM TO ACTION.
6. FAILURE is avoided due to the ACTION.
7. SUCCESS!
Miller says that potential customers must be able to answer 3 questions within 5 seconds when looking at your website:
1. What do you offer?
2. How will it make my life better?
3. What do I need to do to buy it?
I have realized since reading these first 3 chapters that my website needs more clarity to answer these questions. And it is my goal to try to make my message more clearly.
