This morning, on LinkedIn, I read an article about more effective communication. I’ve lost the source but the suggestions made a great deal of sense. It suggested the following:
1. Join the community. – Identify with a group. Inspire others to take active participation in the community. (People love to be included and love to make a difference in the lives of others.)
2. Communicate in Images – Use visual language instead of abstract concepts to help people connect to your work. We have a lot of visual learners in our communities.
3. Create Meaningful Calls to Action – Make sure your calls to action ask communities to do something specific that connects them to the causes and they know what to do. If you don’t know, brainstorm with them because smart people are creative people with lots of ideas they didn’t think were smart!
4. Tell Better Stories – Stories must have a beginning, middle and ending. They must have emotion and purpose linked to what you want them to learn and create. We all know that the best way to learn something new is to visualize and hear an analogy that makes it personal. Children’s stories are great examples of such story telling.
