There’s no question that it’s easier to manage a “fitting-in” culture. You set standards and rules. You lead by “put up or shut up.” But you miss real opportunities – especially helping your team members find their purpose. When you push a “fitting-in culture” you miss the opportunity to help people find their personal drive – what’s coming from their hearts. Leading for true belonging is about creating a culture that celebrates uniqueness. What serves leaders best is understanding your players’ best efforts. My job as a leader is to identify their unique gift or contribution. A strong leader pulls players toward a deep belief in themselves.
By NFL coach Pete Carroll of Seattle Seahawks, on leadership and a culture of true belonging.